"But brandholders have proven they can fight back--we've witnessed an incredible turn-around in domain kiting and
pay-per-click abuse.
This is a paid listing, a
pay-per-click ad purchased by Walpole's Burdick Chocolate to insure that that its site is at the top of the listings for this particular search term, also known as a keyword.
It intermixed search engine optimization and
pay-per-click advertising.
Pay-per-click (PPC) is an equally important component of search engine marketing.
Because dieboltlumber.com has limited online sales, the purpose of the
pay-per-click campaign was to drive traffic to the homepage and eventually into the store.
Google is fighting back against what it says are exaggerations in industry estimates of click fraud in its bread-and-butter
pay-per-click advertising system.
But
pay-per-click is the most common and Outsell estimates that last year, of the US$5.5 billion generated in
pay-per-click advertising, an estimated US$800 million was paid for fraudulent clicks.
My Client Builder, users can also step up their marketing efforts by subscribing to Fidelity Assets' Traffic Sender service, a customized
pay-per-click marketing service.
And in continuing to take advantage of all the ever-increasing online advertising options, several other companies have started to experiment with techniques such as
pay-per-click advertising on Tier One and Tier Two search engines, content-match and individual Web site search engine optimization.
Log Analyzer Professional 3.0 is a Web site traffic-analysis tool that helps Web masters do search engine optimization, Web site promotion and
pay-per-click (PPC) campaign management.