With variable-data printing we're back to the
press proof for final sign off.
According to Walsh, being able to quickly and easily provide
press proofs is critical to winning new business.
As is most often the case, customers are going to forgo the substantial added expense attached to the creation of a
press proof. Therefore, all they have to go on is the proof.
While a digital proof is considered a contract proof by many converters, some choose to use an off-press
press proof, otherwise known as a wet proof, as their contract proof of choice.
Often you can't proof these jobs properly, so you have to go on press for a
press proof. With this particular job we went on press twice.
"It also provides us with just in time'
press proofs for specific projects working closely with client designers, allowing us to adjust for an ink match on the fly without having to mix ink," she adds.
Ed Templeton has been off in Europe at large finishing up final details and approving the
press proofs for his long awaited book, Deformer.
The Wallace contribution encompasses over 30 years of the award-winning illustrator's work and includes the art from his 21 published books, as well as rough pencil drawings, drafts for published and unpublished manuscripts, correspondence with publishers, teachers, librarians and children, book layouts and
press proofs. It also includes work from his student days at the Ontario College of Art (now the Ontario College of Art & Design) and other materials, such as the picture that won the 8-year-old Ian the prize in a drawing competition at the Niagara Falls Public Library.
According to ICS, Remote Director is the first proofing solution to be SWOP Certified, meaning that it guarantees its proofs match the Certified
Press Proofs used in publication production or current proofing systems.