The renowned letterer and Arts and Crafts champion Johnston invented a
sans-serif design in 1916 for the printing and signage of the London Underground railroad.
Dwyer's smarting social conscience is similarly apparent in FOOD, 1990-2012, composed of four galvanized trash cans reconfigured to form the shape of large
sans-serif letters, a signifier of the arrant waste generated by American over-privilege.
In bold faces and
sans-serif fonts, there is even less space than usually given by the serif.
In bold faces and
sans-serif fonts there is even less space than usually given by the serif.
The sleek, modern font, a "humanist
sans-serif," is a far cry from the jagged typewriter strokes and the workhorse basics of the early years.
For ages, they have been willing to throw down over the merits of serif versus
sans-serif typefaces.
And ye shall label it with Times New Roman font, spurning the
sans-serif fonts of the heathen, for they are an abomination.
Hastily you click on 'how to use this site' and peer through the murk of dark purple or maybe dark blue
sans-serif text on the grey/purple background.
The "
sans-serif" font is Whitney, which was designed by Tobias Frere-Jones for the Whitney Museum of American Art in New York.
The
sans-serif type is large, the simple sentences are short, and there are very few per page.