In other words,
stereotyping reflects the way we perceive members of another group based on aspects such as one's previous personal experience, the ideas and (mis)conceptions that one's own group applies to other groups and/or the oversimplification of traits ascribed to other groups.
The purpose of this study was to further explore how and if the Jezebel stereotype is being used in the broader public and to better understand what personal attitudes and factors related to racial and gender
stereotyping might interact to affect its use.
Therefore, when it comes to ethnic
stereotyping, television has been noted as the major influence in society.
This further suggests the importance of incorporating perceived realism into studies of media
stereotyping because if media users do not perceive media messages as realistic or believable, the chances of their being affected by those messages are slim.
judging her as an individual, engaged in ascriptive
stereotyping. Price
There is a whole process involved in the
stereotyping of the people.
"Sexuality and Sex-Role
Stereotyping in Star Trek." Science Fiction Studies 12: 274-284.
Although first applied to viewers in the U.S., the theory has been used to analyze the effects of television viewing on
stereotyping in other cultures with mixed results.
Scollon and Scollon claim that
stereotyping is a way of thinking that does not acknowledge internal differences within a group, and does not acknowledge exceptions to its general rules or principles.
She first addresses processes of
stereotyping in the human consciousness in order to provide a foundation for thinking about their operations in media.
Prejudice reduction campaigns aiming to reduce discrimination and negative
stereotyping of Pacific Nations peoples, in contrast, will probably be most effective if they focus on emphasizing competence.