unique sales point

(product)

(USP) A feature that the salesman hopes will convince you to buy his product instead of another.

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References in periodicals archive

First the culture of renting expensive equipment is catching up in Indian markets and secondly, the "economy" associated with such type of rentals is the unique sales point for them.

SPORTSADDA makes users understand benefits of renting over owning

Will estate agents exploit this unique sales point (USP) and give more advertising to even-numbered properties?

Even-handed? I hardly think so!

Familiarisation trips, media missions and other promotions are also planned to be conducted within 2011 in order to boost awareness of the property's unique sales points and services.

Empire Hotel & Country Club, Brunei aims to entice GCC nationals

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