The PTI MPA came up with a video message a few hours later to explain his position, calling the
viral content 'half truth'.
by producing sharable and
viral content that generates online discussions.
For Payne, the rebranded "'sharing subject' is one who, like
viral content and the viruses themselves that they mimic, can embody the neoliberal values of flexibility and adaptability, even so as to rebrand cultural threat as market leadership or popularity" (555).
For instance, the Ministry of Information will monitor
viral content on websites and other social media platforms and act against those considered in breach of the law.
It's one of the variables Russell Schneider, head of sales and business development for 9GAG, a publisher of
viral content, considers.
And this isn't the only example: in 2013 an algorithm change halved the traffic of
viral content website Upworthy -- something from which the website has never recovered.
Its most recent effort is to make the time we spend online more meaningful by promoting richer inteactions over
viral content.
Grant is a rising viral video star, whose first
viral content was a two-minute video, entitled 'How to pack over 100 items into a carry-on.' Since its release in August 2016, the video was covered by over 200 web sites, aired across the globe and was even shared by Oprah, Ashton Kutcher and Timemagazine.
"I've heard cases where youngsters, looking to make a quick buck by creating
viral content, break locks off doors to the rooftops to shoot videos and take pictures," he said.
Sure, some memes are shared without adaptation, just as some forms of offline folklore are shared without adaptation, (8) but digital content that circulates widely without ever evolving would be classified as
viral content rather than memetic content.
For example, all over the Arab World, there is a series of accounts on Instagram called 'Before and After' that probably started by posting before and after photos of celebrities, but now posts any potentially
viral content.