ad blocker


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ad blocker

Software that eliminates advertising and other annoyances from Web pages. It detects banner ads by size (typically 60 pixels high) and by the URLs of major advertising sites where the images come from. Such utilities may also be able to eliminate cookies, referrers and animated GIFs, which are time consuming to download. See cookie, referrer, popup blocker and animated GIF.


Blocking Annoyances
The options panel from this earlier interMute utility shows the types of annoyances that could be eliminated from downloaded Web pages. The program acted as an intermediary between the user's browser and the Web. Trend Micro (www.trendmicro.com) later acquired interMute.
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ImpactThe economic impact is proportional but significantly smaller than the penetration of ad blockers.
Device detection is a supporting technology that can be used to optimise adverts and user experience at the same time--without the need for ad blockers.
The German newspaper Bild started blocking ad-blocking users last week, offering them the alternative of turning off their ad blockers or paying an additional 2.
Steven Williamson, general manager at PlayStation Universe, a UK-based website that covers video games, says that as many as 40 per cent of its readers use ad blockers.
In one pilot test with two gaming blogs run by GamerNet Media Group, a study of user behavior of 10,000 random ad-blocker users showed that, given the choices, 32 percent of users were willing to turn off their ad blockers, 13 percent paid for content and 21 percent agreed to watch alternative advertisements.
Many people use popular ad blocker extensions to eliminate distracting ads.
People who blame publishers and advertisers for the rise of ad blockers are missing the point.
com, a Pacific Northwest developer of state-of-the-art ad-blocking solutions, is offering any US Military Personnel stationed overseas or stateside this holiday season a free, fully registered copy of its flagship product Super Ad Blocker.
Genesis Media Ad Blocker Survey Methodology: Commissioned survey of U.
Super Ad Blocker blocks sponsored search ads on Google, Yahoo, MSN and all major search engines to keep searches relevant
Do you really want to fire up one app for your ad blocker, a second to manage passwords and yet another to compare prices while shopping?
Switchboard Toolbar -- The new Switchboard Toolbar resides within a user's Web browser and provides immediate access to yellow pages, white pages, Web search, maps and directions, a pop-up ad blocker, and more.