ad serving


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ad serving

The hardware, software and personnel required to deliver advertisements to websites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and website publishers. See adserver and Internet advertising.
References in periodicals archive ?
24 /PRNewswire/ -- Nine Systems, the intelligent choice for rich media management and delivery, today announced the addition of a new Ad Serving tool to Stream OS, the company's suite of configurable rich media management tools.
com) is a leading provider of Internet Advertising Sales, Ad Serving & Business Management Technology and Media Services for more than 1000 branded content sites and portals worldwide.
With the integration of patent-protected ad serving and enhanced analytics into AD LIFE, Hipcricket is now the only company to deliver the full lifecycle solution within a single platform.
a leading provider of online ad serving solutions, today announced that 162 companies chose ZEDO's Third Generation Ad Serving(TM) technology in 2005.
Prior to AOL, Vishnepolsky served as DoubleClick's vice president of marketing automation and ad management engineering, leading the design, implementation, and maintenance of DoubleClick's core ad serving technology.
A first in the ad serving industry, this feat catapults ZEDO into a territory that has so far been out of the reach of its competitors.
We are moving from a competitive solution to AdManager because of its reliability for large-scale ad serving needs, advanced ad management features, and Accipiter's reputation for customer service.
today released its Q3 Ad Serving Trend Report, which reflects that online advertising, long known for its volatility, has begun to assume some predictable characteristics that suggests a maturity of the medium.
By offering third-party ad serving for the full spectrum of digital advertising formats -- banners, search, rich media and now in-stream video -- the Atlas Digital Marketing Suite is enabling more avenues for creative optimization and improved targeting.
These guidelines offer a detailed definition for counting an online ad impression, the primary currency of the medium, which is a critical component in establishing consistent and accurate online advertising measurements across publishers and ad serving technologies in the US and around the world.
a Third Generation Ad Serving(TM) Company, today announced that discount travel site Hotwire has chosen ZEDO for its Internet ad serving and publishing needs.