ad serving


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ad serving

The hardware, software and personnel required to deliver advertisements to websites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and website publishers. See adserver and Internet advertising.
References in periodicals archive ?
Marketing tools provider DoubleClick Inc (NASDAQ: DCLK) has released its Q3 Ad Serving Trend Report, which reflects that online advertising, long known for its volatility, has begun to assume some predictable characteristics that suggests a maturity of the medium.
Marketing tools provider DoubleClick Inc (Nasdaq: DCLK), has published its Q2 2004 Ad Serving Trend Report, which contains data from DoubleClick's DART for Advertisers and DART for Publishers online advertising serving technology.
Vishnepolsky and Borruso will continue the work of Jeff Marcus, whose enhancements to 24/7 Real Media's infrastructure have enabled the company to reliably scale its ad serving operations to deliver more than 160 billion ad impressions per month - a 400 percent increase during his tenure.
Over the past 10 years, Accipiter has grown to become a powerful player in the ad serving industry, carving out a solid leadership position in the competitive marketplace.
A number of large publishers and ad serving organizations have already completed audits and certification against the Ad Impression Measurement Guidelines, including AOL, Atlas, CNET, DoubleClick, Univision, the Walt Disney Internet Group, Weather.
The ad impression measurement guidelines were developed by the Interactive Advertising Bureau (IAB) in conjunction with its members and representatives from the major online publishers and ad serving organizations around the world.
With IGA's in-game ad serving network and Test Drive(R) Unlimited, advertisers will have the opportunity to tap into a large consumer base and reach new audiences.
The Trigon Engine integrates with existing web page ad serving systems centralizing reporting for publishers and advertisers.
As the VP of Engineering for 24/7 Real Media, Tsepetis oversaw the development of Open AdStream, Real Media's flagship ad serving platform.
24/7 Real Media (NASDAQ: TFSM), a leading global digital marketing company, today unveiled Open AdStream 6, the industry's first comprehensive ad management platform that combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class, award-winning ad serving and campaign management platform.
Although console-based in-game ad serving is dominated by independent in-game ad-serving networks today, Yankee Group predicts that Microsoft, Sony and Electronic Arts will bring in-game ad serving in-house and come to dominate this segment of the market.
BBJ, a prominent Italian web agency, chose AdManager Hosted to provide ad serving management to all the web portals and e-commerce sites they manage on behalf of their customers.