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* Detailed response tracking, with the ability to capture a wide range of ad view and response metrics that are not available with WAP or SMS-based mobile ad platforms to provide a means of measuring return on investment
ShoZu Announces Innovative Mobile Advertising Platform Driven by its ... by Business Wire
It includes which subscribers received the ad; in which programs the ad was inserted; date and time of ad view; duration of ad view; and details of trick mode usage during ad view.
SeaChange Ships First Dynamic Advertising Solution for On-Demand ... by Business Wire
Howard, in his new role, is responsible for researching, defining and producing marketing requirement documents for the engineering, design and build out of all next generation viewer profiling, viewer inventory reporting and viewer ad view delivery systems including user interface standards and help systems.
Promotions to Jovio, Inc.'s Product Management Team Will Support the ... by Business Wire
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