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ad view |
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ad viewSame as impression. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| ? Mentioned in | ? References in periodicals archive | |
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* Detailed response tracking, with the ability to capture a wide
range of ad view and response metrics that are not available with WAP or
SMS-based mobile ad platforms to provide a means of measuring return on
investment
It includes which
subscribers received the ad; in which programs the ad was inserted; date
and time of ad view; duration of ad view; and details of trick mode
usage during ad view. Howard, in his new role, is responsible for researching, defining
and producing marketing requirement documents for the engineering,
design and build out of all next generation viewer profiling, viewer
inventory reporting and viewer ad view delivery systems including user
interface standards and help systems. |
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