impression

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impression

Dentistry an imprint of the teeth and gums, esp in wax or plaster, for use in preparing crowns, inlays, or dentures

impression

[im′presh·ən]
(geology)
A form left on a soft soil surface by plant parts; the soil hardens and usually the imprint is a concave feature.
(graphic arts)
A print made from an engraved plate.
A press run or printing of a book.
(metallurgy)
A machined cavity in a forging die for production of a specific geometric shape in the workpiece.

impression

An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad displayed on one page. Also called a "view" or "ad view." See banner ad, interstitial ad, pay-per-click and click-through rate.
References in periodicals archive ?
By aligning with the expertise behind BIA/Kelsey and its Media Ad View solution, we can further execute our vision to help sales professionals work faster, smarter, and more efficiently.
Local Media Forecast (2011-2016) and local market ad spending analysis, Media Ad View Reports, the local advertising ecosystem continues to be dominated by traditional media, with television's share at 13.
The data featured in the report is drawn from BIA/Kelsey's Annual Local Media Forecast and Media Ad View Plus Reports, the company's local market ad forecasts that track ad spending across media categories, ad categories and verticals.
The data featured in the report is drawn from BIA/Kelsey's Annual Local Media Forecast, Media Ad View Reports and Local Commerce Monitor(TM) (LCM), its ongoing survey of small and medium--sized businesses.