ad-supported software


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ad-supported software

Software that is paid for by advertisers. Pure ad-supported applications and websites always generate ads. In contrast, freemium products that display ads will stop the advertising when the user pays a fee. See freemium, shareware, adserver and Internet advertising.


Placing the Ads
Conducent's earlier FlexActive software provided the conduit between the source of the ads and their placement in a developer's application. FlexActive could also cache the ads so they could be rotated when the user was offline. (Screen shot courtesy of Conducent, Inc.)
References in periodicals archive ?
Microsoft's CEO said last year that his two greatest challenges are Linux and ad-supported software," said Rurik Bradbury, Unison Technologies Chief Marketing Officer.
Our ability to attract over 200,000 dedicated business users of our ad-supported software in just over a year has made our network of IT professionals an extremely valuable way to quickly and easily reach over $20 billion dollars in annual buying power for computer goods and services that run small and medium businesses around the world.
In just a short period of time, small organizations in nearly every corner of the world have embraced the ad-supported software model as a means to achieve our mission of simplifying 'Everything IT.
Some of the more popular ad-supported software programs include news alert, stock alert and instant messaging applications from AOL, MSN, Yahoo