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adserver

   Also found in: Wikipedia 0.01 sec.

A Web-based server that delivers banner ads and popup ads to the requesting Web pages. For companies that sell their own ads, the adserver may be an inhouse or co-located machine at an ISP, or it may be owned by an Internet advertising company. See Internet advertising.
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"As a long time MOJO Adserver client, we were excited to join the beta program for the new search bid management product from Mediaplex," said Andrew Haynes, interactive marketing analyst, LMN&O.
Mediaplex Expands Search Bid Management Beta Program by Business Wire
s (NASDAQ:VCLK), Mediaplex division today announced that Fathom Online has selected Mediaplex's MOJO Adserver tools to track and measure data for paid and natural search marketing campaigns.
Fathom Online Selects Mediaplex to Support Paid and Natural Search ... by Business Wire
s (Nasdaq: VCLK) Mediaplex division announced today at AD:TECH Chicago the introduction of MOJO MediaDirector, an online media planning and buying solution integrated with its MOJO Adserver third-party ad serving platform.
Mediaplex Launches MOJO MediaDirector Media Planning and Buying Tool; ... by Business Wire
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