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adserver

   Also found in: Wikipedia 0.01 sec.

A Web-based server that delivers banner ads and popup ads to the requesting Web pages. For companies that sell their own ads, the adserver may be an inhouse or co-located machine at an ISP, or it may be owned by an Internet advertising company. See Internet advertising.


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"As a long time MOJO Adserver client, we were excited to join the beta program for the new search bid management product from Mediaplex," said Andrew Haynes, interactive marketing analyst, LMN&O.
s (NASDAQ:VCLK), Mediaplex division today announced that Fathom Online has selected Mediaplex's MOJO Adserver tools to track and measure data for paid and natural search marketing campaigns.
s (Nasdaq: VCLK) Mediaplex division announced today at AD:TECH Chicago the introduction of MOJO MediaDirector, an online media planning and buying solution integrated with its MOJO Adserver third-party ad serving platform.
 
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