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advergame

   Also found in: Wikipedia 0.06 sec.

advergame

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.



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Crucial to the book are data on stealth ads, ratings, spare, jargon, soft news, advergames, and news-speak.
Vendare's zeal for enhancing advergames with prizes was an attractive quality for Flipside.
-- Affinity Internet, the leading web site, ecommerce and online marketing service provider for web professionals and small businesses, today announced the grand prize winner and overall success of its advergame - ServerMechanic (www.
 
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