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adware

   Also found in: Wikipedia 0.17 sec.

(1) (ADvertisementWARE) Software that periodically pops up advertisements on a user's computer. It displays ads targeted to the individual user based on key words entered in search engines and the types of Web sites the user visits. The marketing data is collected periodically and sent in the background to the adware Web server. Adware is known as "contextual marketing."

Adware or Spyware?
If adware is installed in the user's machine without disclosure, it is considered "spyware." Such programs are often delivered as part of another download the user actually did want, but without any notification. Since software licenses are rarely read, there is controversy over what is legitimate adware versus spyware. See contextual marketing, popup ad, PUP and spyware.

(2) (AD supported softWARE) Software that is given away for free because advertising messages appear on a regular basis. See adserver.



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It identifies installed spyware, adware, instant messaging and chatware, sorts and searches computers by software titles and versions and provides documentation for troubleshooting inconsistent application behavior between computers.
"It's a security risk many businesses don't know how to control what information goes out," says Ryan, who notes that hackers can exploit the adware or spyware program intended to transmit simple marketing data.
Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware.
 
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