affinity group


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affinity group

A special interest group. This is a marketing term for a group of people with similar interests.
References in periodicals archive ?
That's not the only affinity group in the Delaware Grantmakers Association.
Ybarra's presentation was one of a series of several offerings that NMNA's affinity group has planned as part of its strategic plan for increasing nursing workforce diversity and promoting professional development and public policy leadership skills for minority nurses in New Mexico.
Organizations are effectively using affinity groups as vehicles to improve the work environment by boosting employee morale, increasing cross-cultural awareness and creating an inclusive work environment.
corporations have employee networks or affinity groups.
The giving card is an Affinity Group product that allows credit card holders from Master Card, Visa and American Express, who are members of Affinity Groups such as college Alumni Associations, to contribute to their Affinity Group by using their credit cards at selected merchants and receive a tax deduction for a part of their purchases.
At the same time, the company will reduce business with other affinity groups and associations that have been unprofitable.
In a move that caught the eye of the local real estate market, the Affinity Group Inc.
The proposed transaction will be accomplished through a reverse triangular merger that will result in the current shareholders of The Affinity Group owning approximately 75% of the total outstanding shares of the combined companies on a fully diluted basis.
Affinity Group Underwriters designs, markets and manages insurance and other member benefit programs for organizations throughout the United States and Canada.
If the affinity group does not have an agent distribution system, other QQLink.
At the same time, Standard & Poor's affirmed its double-'B'-minus corporate credit rating and single-'B' subordinated debt rating for Affinity Group Inc.
Furthermore, Affinity Group believes the readers of Ehlert's recreational activity have characteristics that will facilitate the sale of Affinity Group's products and services.