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affinity group |
Also found in: Dictionary/thesaurus | 0.04 sec. |
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A special interest group. This is a marketing term for a group of people with similar interests. |
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? Mentioned in | ? References in periodicals archive | |
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| Sherry most recently held a senior
management post at Affinity Group, a publisher of outdoor recreation
titles. Cygnus Business Media's (Fort Atkinson, WI) AMT Magazine,
published nine times a year for 41,000 aircraft maintenance
professionals, has launched an affinity group for those professionals
called AMTSociety. This plan is
administered by Marsh Affinity Group Services and is underwritten by
General Electric Capital Assurance Company. |
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