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affinity group

   Also found in: Dictionary/thesaurus 0.04 sec.

affinity group

A special interest group. This is a marketing term for a group of people with similar interests.



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Sherry most recently held a senior management post at Affinity Group, a publisher of outdoor recreation titles.
Trade publisher Primedia Inc by Los Angeles Business Journal
Cygnus Business Media's (Fort Atkinson, WI) AMT Magazine, published nine times a year for 41,000 aircraft maintenance professionals, has launched an affinity group for those professionals called AMTSociety.
Cygnus Business Media's (Fort Atkinson, WI) AMT Magazine, published ... by Business Publisher
This plan is administered by Marsh Affinity Group Services and is underwritten by General Electric Capital Assurance Company.
Member benefit: long-term care insurance: each month, APTA highlights ... by Physical Therapy
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