affinity group

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affinity group

A special interest group. This is a marketing term for a group of people with similar interests.
References in periodicals archive ?
Mitchell Segal, President and CEO of Walker commented, " Advisory Board Members will be recognized industry leaders that understand the market opportunity and potential identified by Walker through its National Preplanning subsidiary and will help Walker further leverage, expand and develop its operations, products, services and market share within the corporate, employee benefit and affinity group marketplace.
Given its unique stronghold in affinity group marketing and a superior level of individualized customer service, MBNA has successfully created brand loyalty in a market where this attribute is dwindling as new low-priced and value-added cards are introduced.
SOURCE is currently developing an international rewards-based network of Affinity Groups called the "SCORE Rewards Network(TM)" that is founded on this model of reciprocation.
The company offers DSL, Voice Over IP, T1, Web hosting, managed security, IP and dial-up, and bundled voice and data services directly through Covad's network and through Internet Service Providers, value-added resellers, telecommunications carriers and affinity groups to small and medium-sized businesses and home users.
Virtual ISP provides a fast, easy way for any organization or affinity group to become an Internet service provider (ISP) -- without devoting the significant resources traditionally needed to operate a fully branded ISP program.
Affinity groups are "something associations are doing more and more to help members plug in and feel connected," said Jennifer Baker, director of ASAE Business Services for the American Society of Association Executives (ASAE), in Washington, D.
Organizations are effectively using affinity groups as vehicles to improve the work environment by boosting employee morale, increasing cross-cultural awareness and creating an inclusive work environment.
corporations have employee networks or affinity groups.
The giving card is an Affinity Group product that allows credit card holders from Master Card, Visa and American Express, who are members of Affinity Groups such as college Alumni Associations, to contribute to their Affinity Group by using their credit cards at selected merchants and receive a tax deduction for a part of their purchases.
At the same time, the company will reduce business with other affinity groups and associations that have been unprofitable.
the social sharing site, where like-minded members can share digital content, showcase their talents and interests, and sell their creations, today announced eSnips MicroPortals at CES in Las Vegas, social dynamic sites for affinity groups and online niche communities to share and sell their content.
AGU and Best Doctors have created Preferred Access; a new program that provides members of sponsoring affinity groups with reduced pricing and special access to Best Doctors' unique suite of health services.