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catkin
(redirected from ament)

   Also found in: Dictionary/thesaurus, Medical, Wikipedia, Hutchinson 0.14 sec.

catkin

Elongated cluster of single-sex flowers bearing scaly bracts and usually lacking petals. Many trees bear catkins, including willows, birches, and oaks. Wind carries pollen from male to female catkins or from male catkins to female flowers that take a different form (e.g., in spikes).



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"Savvy marketers who understand the power of customer information and how to leverage it are gaining higher ROI," said Leslie Ament, research director with the Aberdeen Group.
"While web-analytics tools and CRM solutions are able to provide campaign response rates or pages browsed on a per customer basis, this insight is not immediately available to a sales person," said Leslie Ament, Director, Customer Intelligence Research, Aberdeen Group.
``You take something that's basically trash and you're reusing it,'' said Jim Ament, the project's construction manager.
 
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