analytical CRM

analytical CRM

(business)
Software which helps a business build customer relationships and analyse ways to improve them.

References in periodicals archive ?
In terms of processes & functions, CRM can be broadly categorized into four segments - Operational CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM.
The partners offer clients CRM services combining NNIT's strategic consulting, systems integration and hosting services with Trueblue's strong portfolio of CRM solutions, including sales force automation, multichannel contact management and analytical CRM.
It spent much of 2002 putting its efforts into developing its location-based services initiative and a strategy to penetrate the analytical CRM and wireless location-based services markets.
It offered an analytical CRM solution at a time when many of the established players were only offering operational-based CRM solutions.
Analytical CRM applications provide all the necessary functions companies require for measuring, forecasting and optimizing their customer relationships.
Analytical CRM is the synthesis and interpretation of operational data to identify opportunities, optimize customer interactions and manage business performance.
To meet this situation data mining specialist, SPSS, has launched an end-to-end analytical CRM solution to enable companies to make more effective and profitable decisions at every point of customer contact, including the traditional store, call centre, Internet and via direct marketing.
Analytical CRM is going to continue to increase in importance for the pharma industry.
In terms of process & function CRM can be broadly categorized in four segments - Operation CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM.
Goodnight will share his insights into the future of CRM analytics, the role of best of breed applications, and the growing verticalization of analytical CRM Solutions to support industry-specific requirements.
Unica Corporation, a provider of analytical CRM and marketing automation solutions, announced a "privacy initiative" intended to help companies automate best privacy practices.
Prior to joining Unica, Holsheimer founded Data Distilleries, an analytical CRM and real-time marketing company.
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