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analytical CRM

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(business)analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them.
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Analytical CRM applications provide all the necessary functions companies require for measuring, forecasting and optimizing their customer relationships.
Using analytics to drive knowledge management for better CRM. ... by Eldredge, Chris / Customer Interaction Solutions
Analytical CRM is the synthesis and interpretation of operational data to identify opportunities, optimize customer interactions and manage business performance.
Bolster Returns With Relationships by Helms, Michael / Best's Review
To meet this situation data mining specialist, SPSS, has launched an end-to-end analytical CRM solution to enable companies to make more effective and profitable decisions at every point of customer contact, including the traditional store, call centre, Internet and via direct marketing.
Customer Centric by Software World
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