Web analytics(redirected from analytics)
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Related to analytics: Alexa, AdWords
Web analyticsThe analysis and reporting of Web site activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.
Logs Vs. Page Tags
The analysis is performed by summarizing the log files that the Web site generates or by using page tags in each Web page or both. At the Web site's facilities, the details of each request to the Web server are captured in a log file.