Web analytics

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Web analytics

The analysis and reporting of Web site activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs Vs. Page Tags
The analysis is performed by summarizing the log files that the Web site generates or by using page tags in each Web page or both. At the Web site's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
References in periodicals archive ?
By embedding consistent analytics as the foundation to back-, middle- and front-office activities, the corporate treasurer can eliminate disparate processes and system inaccuracies.
We think this is a great model for analytics customers," said Brett Crosby, product marketing manager for Google Analytics.
BOSTON -- Lavastorm Analytics, a leading global analytics software company, announced today that the award-winning Lavastorm Analytics Platform and its core Lavastorm Analytics Engine can now directly support statistical and predictive data analytics models written using the open source R programming language.
These vendors offer different types of analytics solutions such as financial analytics, risk analytics, customer analytics, marketing analytics, sales analytics, web and social media analytics, supply chain analytics, and network analytics.
Web Analytics Wednesday (WAW), the world's largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors.
Healthcare Analytics/Medical Analytics Market by Application (Clinical, PHM, Financial (RCM, Claim & Fraud), Supply Chain & HR), Type (Predictive), Delivery model (On-premise, Cloud), End-user (Payer, Hospital, Ambulatory, ACO) - Global Forecast to 2020 "
Healthcare analytics is the systematic use of data and related business insights developed through applied analytical disciplines such as, statistical, contextual, quantitative, predictive, cognitive, other including emerging model to drive fact-based decision making for planning, management, measurement and learning.
WebTrends ranked highest in Market Suitability and cited as a leader by JupiterResearch in its report titled "Web Analytics Constellation: Assessing Web Analytics Applications".