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impression
(redirected from anatomic impression)

   Also found in: Dictionary/thesaurus, Medical, Financial, Wikipedia 0.03 sec.

An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad displayed on one page. Also called a "view" or "ad view." See banner ad, interstitial ad, pay-per-click and click-through rate.


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