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anchor text

   Also found in: Wikipedia 0.10 sec.

The clickable part of a hyperlink. See link text and HREF.


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In the last few years their value has become regulated as search engines and other systems that find and define the structures of the Web increasingly index links and anchor text in addition to keywords and page content.
Called "AltaVista Page Knowledge," this technology analyzes the content of the page, its meta-tags, the page's connectivity, any referring anchor text and other pertinent information.
 
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