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In the last few years their value has become regulated as search engines and other systems that find and define the structures of the Web increasingly index links and anchor text in addition to keywords and page content.
Links and power: the political economy of linking on the Web by Walker, Jill / Library Trends
Called "AltaVista Page Knowledge," this technology analyzes the content of the page, its meta-tags, the page's connectivity, any referring anchor text and other pertinent information.
AltaVista Sets New Leadership Benchmark With AltaVista Search; ... by Business Wire
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