anonymous Web surfing

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anonymous Web surfing

Surfing the Web without divulging personal information to Web sites and tracking technologies. It can be accomplished by hiding the user's IP address by rerouting all requests through a third-party proxy server (see Tor) and/or by using a service that encrypts the data (see VPN service).

Another approach is a built-in browser feature or add-on browser plug-in that makes the session private on the client side, removing traces of Web activity in the computer when the browser window is closed (see private browsing). See cookie, anonymous remailer, anonymous proxy, Web bug and Anonymizer.
References in periodicals archive ?
Audiences by Skimlinks offers brands and agencies around the world access to a rich taxonomy of high-converting audience segments built from the anonymous browsing, clicking and conversion data of more than 1.
It can only be accessed using Tor [an anonymous browsing software].
Anonymous browsing also allows users to research insurance options independently, without having to make personal contact with an agent.
This will enable users to connect to the closest server from their location which will substantially boost their anonymous browsing experiences.
The state has blocked all blogs hosted at Blogspot and Nazret as well as the Tor anonymous browsing system.
They have found that the practices of many popular social networking sites typically make that personal information available to companies that track Web users' browsing habits, and allow them to link anonymous browsing habits to specific people.
On a slightly different tack, there is a Canadian start-up called ZeroKnowledge that will allow anonymous browsing via a set of "nyms" that prevent personal profiling.
Internet users understand the value trade-offs for anonymous browsing behavior tracking - specifically more relevant advertising and access to free content - they are much more supportive of it.
Audiences by Skimlinks will give brands and agencies around the world access to a rich taxonomy of audience segments built from the anonymous browsing, clicking and conversion data of more than 1.
Anonymous Browsing - For online browsing activities, regardless of their nature, ConnectInPrivate.
Through premium publisher partners, it creates the best and most reliable audience clusters based on anonymous browsing behavior and demographic data.
Increase ad revenue--Insight for Publishers provides a view into audience composition and anonymous browsing behaviors across site properties to drive more targeted and creative ad strategies, and to increase the value of non-premium site inventory