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astroturfing

   Also found in: Wikipedia 0.06 sec.

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. See meat puppet.



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In the astroturfing example, a bill that is likely to have negative effects on your industry is up for consideration at the federal level.
The astroturfing campaign attempts to gain legitimacy by appearing to spring forth spontaneously from 'the people.
 
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