astroturfing


Also found in: Dictionary, Wikipedia.

astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
References in periodicals archive ?
As it turns out, both approaches conclude that astroturfing, the creation of artificial grassroots support, is unethical (though the practice is alive and thriving, and some firms specialize in it).