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attention hypothesis

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attention hypothesis [ə′ten·shən ′hī′päth·ə·səs]
(psychology)
The theory that a person's attention to objects and other persons is selectively drawn toward areas of great personal interest.


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Hence, the Media Attention Hypothesis is as follows: H1: The share price response of the bidder is more favorable when the target has received a larger amount of media exposure.
 
 
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