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attitude |
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attitudeIn psychology, a mental position with regard to a fact or state. Attitudes reflect a tendency to classify objects and events and to react to them with some consistency. Attitudes are not directly observable but rather are inferred from the objective, evaluative responses a person makes. Thus, investigators depend heavily on behavioral indicators of attitudes—what people say, how they respond to questionnaires, or such physiological signs as changes in heart rate. Attitude research is employed by social psychologists, advertising professionals, and political scientists, among others. Public-opinion researchers often attempt to distinguish attitudes from related concepts such as values, opinions, and knowledge. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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We are told that the poor are a homogenous group in America, but they are homogenous neither behaviorally nor attitudinally. Slower responses to step three's attitudinally "unfamiliar" pairs (Disabled Athlete--Pleasant and Able-Bodied Athlete--Unpleasant) than to step five's familiar pairs (Disabled Athlete--Unpleasant and Able-Bodied Athlete--Pleasant) imply that the unfamiliar pairs are harder to retrieve. True survey methodology can test product concept, but only attitudinally. |
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