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banner ad

   Also found in: Dictionary/thesaurus, Financial, Wikipedia, Hutchinson 0.01 sec.
banner ad
A graphic image used on Web sites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.

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This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
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In several cases your economic will have to pay another web site for the privilege of placing your banner ad on their website.
When Email Promotional Is not Enough by josh brown / Internet and Businesses Online community
There is also the pay-per-click banner ad that allows browsers to click on your marketing campaign that is strategically placed on a banner ad.
How to Estimate Your Marketing Costs by Katie Marcus / Advertising, marketing, public relations community
As early as 1995, banner ads and other web advertising were ubiquitous; and it still is, but things have changed quite a bit since the early days of the internet.
Internet Banner Advertising - the Story so Far by Andrew Long / Computers and Internet community
 
 
 
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