behavioral targeting


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behavioral targeting

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer's hard disk. When the user revisits the site, the cookie is sent to the Web server.

A more invasive method is for ISPs to perform deep packet inspection on their customer's traffic to determine the types of Web sites they visit. The data are sold to marketing and ad serving companies to deliver more personalized ads. See cookie and deep packet inspection.
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Precision BT[TM] Suite Delivers Increased Behavioral Targeting Performance at Scale
Most companies have installed behavioral targeting programs on a site by site basis, although a number of other TACODA clients are using AMS across multiple sites that they own.
Advertisers are actively seeking a company that can deliver advanced true behavioral targeting solutions," said Lin Miao, CEO of Tatto Media.
The offering of the TACODA behavioral targeting solution across campaigns run on Platform-A is a first for PointRoll's Included Program.
Their behavioral targeting platform collects and measures web surfers' interests and intent through their behaviors -- sites visited, articles read, searches conducted, etc.
TACODA's industry-leading behavioral targeting technology analyzes billions of user behaviors each day to help advertisers target relevant messages to appropriate audience segments.
Today, blinkx is adding Behavioral Targeting to the AdHoc platform.
In addition to behavioral targeting and dynamic content tools, Publisher includes WebFetch, an advanced content management tool that retrieves website content and automatically populates an email template, and Recurring Messaging, a feature that sends new emails on a predetermined schedule whenever web content is updated.
We recently started to work with Apsalar and find it to be the most complete behavioral targeting and analytics platform on the market," says Andrej Nabergoj, CEO of Outfit7.
This report provides a guide to the online behavioral targeting and contextual-based advertising markets.
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