Precision BT[TM] Suite Delivers Increased Behavioral Targeting
Performance at Scale
Most companies have installed behavioral targeting
programs on a site by site basis, although a number of other TACODA clients are using AMS across multiple sites that they own.
Advertisers are actively seeking a company that can deliver advanced true behavioral targeting
solutions," said Lin Miao, CEO of Tatto Media.
What data-gathering methods affect behavioral targeting
The offering of the TACODA behavioral targeting
solution across campaigns run on Platform-A is a first for PointRoll's Included Program.
Their behavioral targeting
platform collects and measures web surfers' interests and intent through their behaviors -- sites visited, articles read, searches conducted, etc.
TACODA's industry-leading behavioral targeting
technology analyzes billions of user behaviors each day to help advertisers target relevant messages to appropriate audience segments.
a pioneer in behavioral targeting
and predictive analytics technology.
Today, blinkx is adding Behavioral Targeting
to the AdHoc platform.
In addition to behavioral targeting
and dynamic content tools, Publisher includes WebFetch, an advanced content management tool that retrieves website content and automatically populates an email template, and Recurring Messaging, a feature that sends new emails on a predetermined schedule whenever web content is updated.
We recently started to work with Apsalar and find it to be the most complete behavioral targeting
and analytics platform on the market," says Andrej Nabergoj, CEO of Outfit7.
This report provides a guide to the online behavioral targeting
and contextual-based advertising markets.