branding

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branding

Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
References in classic literature ?
Miss Temple, however, found a sufficient shelter against the torrent of rain that fell, under the projection of a rock which overhung them, But long before the shower was over, the sounds of voices were heard below them crying aloud for Elizabeth, and men soon appeared beating the dying embers of the bushes, as they worked their way cautiously among the unextinguished brands.
vociferated D'Artagnan, snatching the brand from the hand of the incendiary, and striking him with it across the face.
My eyeballs started; my tongue lolled; I heard my brand drop, and through a mist I saw it picked up instantly.
So now we will abide silently in Sherwood Forest, so that it may be well for all, but should we be forced to defend ourselves, or any of our band, then let each man draw bow and brand with might and main.
That you take advantage of your kingship to say what you would never dare say were you not king, brands me not a traitor, though it does brand you a coward.
Wrapped in matting, well oiled, free from rust, and brand new, two Winchesters were first unearthed.
I'll use a brand that is not offensive even to the angels.
They get out a good, new brand of cigar, advertise it, put the best of tobacco into it, and, when it has taken with the public, put in inferior tobacco and ride the popularity of it.
A hasty drawing back always resulted, accompanied by an yelps and frightened snarls when a well-aimed brand struck and scorched a too daring animal.
She perched on the stool and treadled at her machine all day, turning out collars, the name of whose brand could be noted for its irrelevancy to anything in connection with collars.
He raised his bare arm, and showed me, high on the upper part of it and in the inner side, a brand deeply burnt in the flesh and stained of a bright blood-red colour.
The man has been branded at some time as they brand cattle.