Debra Semans is senior vice president of Polaris Marketing Research and a noted lecturer on branding
and especially aligning organizations for optimal brand delivery.
As Iaco conceded, branding
is nothing new to the market's biggest players, but it's a concept that seems to have caught fire in New York City of late as firms strive to compete in an often uneven playing field.
efforts are helping spread the news throughout the country that USDA Rural Development is committed to the future of rural communities.
Beacon's executive director of strategic planning, Han Van-Dijk, also sees the techniques of retail and consumer branding
being increasingly employed in the business-to-business marketing arena.
is not confined, as we have often thought of it historically, to toothpaste or coffee or soda or other consumer products.
As many of the majors have consolidated and reorganized, especially in crop protection, seed and animal health, they have had to practice good branding
and keep their customers and channel members on board," he says.
provided the guidance we needed to more effectively project our unique identity and values in our outreach to the communities we serve.
What's irrefutable, however, is how important it is that CEOs find the "right" branding
s Concordance platform allows advertisers to match keywords on publishers' websites to printable coupons, creating an indelible branding
Market Illumination(R), the marketing professional's source for brand-building tools and marketplace insight, has introduced the Branding
Insight Tool(TM) at www.
The William Morris Agency (WMA) today announced a strategic association with Los Angeles-based Brand Sense Partners (BSP) that will establish a first-of-its-kind branding