branding


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branding

Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
References in periodicals archive ?
Debra Semans is senior vice president of Polaris Marketing Research and a noted lecturer on branding and especially aligning organizations for optimal brand delivery.
As Iaco conceded, branding is nothing new to the market's biggest players, but it's a concept that seems to have caught fire in New York City of late as firms strive to compete in an often uneven playing field.
Overall, the branding effort has been well received among USDA Rural Development employees as well as within USDA as a whole.
Flying Color, a marketing consultancy concentrating on helping leading brands in Japan integrate interactive media, Internet, mobile and email into their marketing and branding initiatives, is taking a strident approach to the issue.
We have seen in the past 10 years an explosion in the branding of services -- of an airline experience, of investment banking services, and now, increasingly, of legal services.
Whether you're a corporate exec, business owner, or freelancer, you can gain power and prestige by branding yourself.
Tim Ambler in his article "Are Branding and Marketing Synonymous?
Meanwhile, the Big Six also have better branding focus than most companies outside the accounting industry, Horowitz says.
Person-to-person branding is now more important, and we must deliver more consistent communications and more consistent service as companies get more one-on-one.
ID Branding provided the guidance we needed to more effectively project our unique identity and values in our outreach to the communities we serve.
What's irrefutable, however, is how important it is that CEOs find the "right" branding strategy.
s Concordance platform allows advertisers to match keywords on publishers' websites to printable coupons, creating an indelible branding moment.