Also found in: Dictionary, Thesaurus, Legal, Financial.


(marketing, jargon)
Planned but non-existent product like vaporware, but with the added implication that marketing is actively selling and promoting it (they've printed brochures). Brochureware is often deployed to con customers into not committing to an existing product of the competition's.

The term is now especially applicable to new websites, web site revisions, and ancillary services such as customer support and product return.

Owing to the explosion of database-driven, cookie-using dot-coms (of the sort that can now deduce that you are, in fact, a dog), the term is now also used to describe sites made up of static HTML pages that contain not much more than contact info and mission statements. The term suggests that the company is small, irrelevant to the web, local in scope, clueless, broke, just starting out, or some combination thereof.

Many new companies without product, funding, or even staff, post brochureware with investor info and press releases to help publicise their ventures. As of December 1999, examples include and

Small-timers that really have no business on the web such as lawncare companies and divorce laywers inexplicably have brochureware made that stays unchanged for years.


A website that advertises a product but contains only the equivalent of a paper brochure with no interaction. A website can be much more elaborate. For example, it can zoom into images for more detail, make recommendations based on user input, provide downloads of software demos, compute and process the sale and remember the questions users asked the last time they visited. All this is missing in brochureware. See wares.
Mentioned in ?
References in periodicals archive ?
Jeffrey Chesky, President and CEO of Insuritas noted, "Transforming financial institution websites from brochureware to e-commerce sites is critical to the industry's long-term survival and eliminating third party vendors who keep upwards of 90% of the fee income generated from a depositor's purchase has to end.
Even if all your company wants to do is upload some brochureware onto the 'Net, it takes a pro to make it look as good as what your competitors are running.
I have no idea what the quality is like of David Clarke's website, but hopefully it's not just another on-line advertisement or simply brochureware.
According to the survey, two lenders out of 89 have moved beyond brochureware and are actually closing loan applications over the Internet.
There are other lenders that still believe the Internet should be used as brochureware to lure consumers to sites where they get information about the lender and its products, but then use a conventional method such as an in-person visit or telephone calls to complete the process.
It's been through brochureware, freeware, contentware and the early stages of merchandising.