brochureware


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brochureware

(marketing, jargon)
Planned but non-existent product like vaporware, but with the added implication that marketing is actively selling and promoting it (they've printed brochures). Brochureware is often deployed to con customers into not committing to an existing product of the competition's.

The term is now especially applicable to new websites, web site revisions, and ancillary services such as customer support and product return.

Owing to the explosion of database-driven, cookie-using dot-coms (of the sort that can now deduce that you are, in fact, a dog), the term is now also used to describe sites made up of static HTML pages that contain not much more than contact info and mission statements. The term suggests that the company is small, irrelevant to the web, local in scope, clueless, broke, just starting out, or some combination thereof.

Many new companies without product, funding, or even staff, post brochureware with investor info and press releases to help publicise their ventures. As of December 1999, examples include pop.com and cdradio.com.

Small-timers that really have no business on the web such as lawncare companies and divorce laywers inexplicably have brochureware made that stays unchanged for years.

brochureware

A website that advertises a product but contains only the equivalent of a paper brochure with no interaction. A website can be much more elaborate. For example, it can zoom into images for more detail, make recommendations based on user input, provide downloads of software demos, compute and process the sale and remember the questions users asked the last time they visited. All this is missing in brochureware. See wares.
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References in periodicals archive ?
Acting similar to a Web-based application rather than a traditional brochureware (noninteractive) website, the redesigned site displays content that is custom tailored to each individual user's membership level and needs.
In other words, a kind of brochureware for the mobile age.
Business websites that do little more than act as glorified brochureware are being left behind for more "customer-centric" sites purposefully designed to engage shoppers and meet all their needs," says LeftClick director Alan Cox.
For a decade companies have struggled to make their Web presence act as more than brochureware.
In the earliest days of the World Wide Web, corporate sites consisted of little more than company backgrounders and marketing hype commonly known as brochureware.
These websites range from simple home pages providing nothing more than brochureware to fully transactional Internet banking portals.
But the urge to move beyond the informational Web site, or brochureware, has erupted into a groundswell of activity as carriers scramble to make their business e-ready.