bundling


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bundling,

courtship custom, thought to have originated in Holland and the British Isles. It was extended to America, particularly to New England, and most widely practiced in the years prior to the Revolution of 1776. Engaged or courting couples, dressed or partially dressed, traditionally lay together on a bed pursuing their romance. They were sometimes separated by a board, or the girl's legs were tied together, or the couple was in some other way constrained from completing the sexual act. As a formal custom the practice was abandoned in the early 19th cent. because of widespread social disapproval.

bundling

[′bən·dliŋ]
(communications)
The provision of a combination of services, such as cable television and telephone service, over a single communications system.

bundling

Combining elements together. Outside the U.S., it is an alternate term for "bonding." For example, "ISDN bundling" and "ISDN bonding" are synonymous. See bundled software and bundle.
References in periodicals archive ?
Bundling can first be understood as a very efficient way, in practice, to implement price discrimination.
It's important," he added, "to remember that bundling means setting a specific price--not offering a discount on one service if you take another.
The second element is designed to monitor the status of agency efforts through timely and accurate reporting of contract bundling by members of the president's management council--deputy secretaries and administrators from the 26 major executive branch departments and agencies.
But first some clarification of the historical concept and practice of bundling would seem to be in order.
Specifically, if bundling causes sales for the firm to decline (that is, if the solution to Problem 2 generates less sales than the solution to Problem 1), the question for the firm is whether it is optimal for the firm to simply not bundle at all (that is, solve Problem 1) or to bundle but with an objective function modified to include sales (that is, solve Problem 3).
Figure 1 depicts the sales pattern generated under a premium bundling strategy.
The roles of service bundling in corporate strategy
Today's announcement is the second major international bundling agreement announced by Corel in as many weeks, following its announcement of a new bundling arrangement with Lenovo on March 1, 2006.
These reports will provide in-depth analysis of WLAN adoption, benchmark WiFi-cellular bundling strategies and examine carrier case studies in all major markets globally.
Despite all the talk about convergence of networks and devices, bundling multiple telecommunication services is an effective way of competing with new market entrants by offering discounts without having to make any major capital expenditures.
The survey also found that consumers still prefer easy-to-understand service bundling and shy away from complex converged wireless/wireline services.