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buzzword

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buzzword

A term that refers to the latest technology or a term that sounds catchy. In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words soon become everyday vocabulary.

Some of the most famous, earlier buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us all the Internet buzzwords, including Java, intranet and e-commerce.

Although the frenzy has died down, "nano" was very hot for a while after the turn of the century, with the term tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies made "nano" part of their corporate name even though they had nothing to do with the subject (see nanotechnology).

Current Buzzwords
More recent buzzwords are cloud computing, Web 2.0 and SOA.



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Haneberg serves up some attention-grabbing terms like "saves" (feedback that helps prevent problems) and "chunking" (carving out blocks of time in which you focus on just one thing), and most of the book, while conversational, does seem to spotlight the latest buzzwords on office behavior.
Focus Like a Laser Beam: 10 Ways to Do What Matters Most by Marshall, Jeffrey / Financial Executive
THE buzzword du jour in Los Angeles City Hall seems to be ``condo conversions.
EDITORIAL CONDO CRAZED CITY HALL NEEDS TO LOOK AT UNDERLYING CAUSE OF ... by Daily News (Los Angeles, CA)
Even before I read the book, I watched him on Book TV, and the buzzwords of his ideological underpinnings--"black accountability," "psychology of dependency" and "victimization"--were spewed without interruption as he talked to caller after caller.
White Guilt: How Blacks and Whites Together Destroyed the Promise of ... by Boyd, Herb / Black Issues Book Review
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