buzzword

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buzzword

A term that refers to the latest technology or a term that sounds catchy. Current major buzzwords are cloud, Big Data and smartwatch. A few years ago, social media, Web 2.0, disruptive technology, Twitter, Facebook, smartphone, tablet computer and green were hot. See cloudwashing.

In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
Some of the most famous early buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce.


Just Plain Small
The "nano" term is often used to simply mean "small," as in this mouse transceiver from Microsoft. After being plugged into the USB port, it barely protrudes from the computer.
References in periodicals archive ?
Buzzwords are forever, used by every business, in every region, and by every employee regardless of age, gender or functional area of expertise.
It's generally best to avoid the tired cliches and trendy buzzwords in favor of clear, straightforward language.
Our annual buzzwords list demonstrates how UAE professionals are yet to fully utilize the LinkedIn platform to its maximum potential.
Career expert David Schwarz said using buzzwords not only makes your CV generic, but it can give the impression that you are trying to mislead your prospective employer.
With chapters such as "How HR ruined your life" and "The buzzword wars", Philips talks for a generation of people who want a bit of straight talking.
The study identified the 20 most common buzzwords and how many headlines included each one.
Recruitment director Jeremy Cornwall said: "Job hunters need to be specific and give evidence to back up the buzzwords otherwise they are meaningless.
The Linkedin 2011 study of the most overused buzzwords on profiles shows "creative" tops the list, followed by "track record" and "motivate".
KATE MIDDLETON has dethroned Lady Gaga as the top fashion buzzword for the upcoming season.
Even more grating is the increase in marketing speak, littered with buzzwords and ludicrous neologisms.
Pakistan, June 25 -- The last couple of decades have been fertile breeding grounds for buzzwords, those favourite crutches of mediocre minds that seek to obfuscate simple ideas with (always incorrectly used) complex jargon.
Walston's website received more than 2,000 nominations for buzzwords and it has also become a popular feature on the Internet with nearly 10,000 folks receiving BuzzWhack's daily e-mail, Buzzword of the Day.