buzzword

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buzzword

A term that refers to the latest technology or a term that sounds catchy. Current major buzzwords are IoT, Bitcoin and augmented reality. Just a few months ago, cloud, Big Data and smartwatch were hot topics. A few years ago, social media, Web 2.0, disruptive technology, Twitter, Facebook, smartphone, tablet computer and green were all the buzz. See cloudwashing.

In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
Some of the most famous early buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce.


Just Plain Small
The "nano" term is often used to simply mean "small," as in this mouse transceiver from Microsoft. After being plugged into the USB port, it barely protrudes from the computer.
References in periodicals archive ?
Most resumes are a thicket of deadwood words and phrases - empty cliches, annoying jargon and recycled buzzwords," according to a report posted by Monster.
30% of marketers think vendors that use industry buzzwords are "full of it.
The problem is that buzzwords fail to accomplish what should be their core purpose: to clearly communicate to the audience.
Smart salespeople don't need buzzwords to impress clients, who are probably just as sick of hearing them as I am.
And that led James Sudakow, a talent management consultant and fellow buzzword loather, to do something bold: He gave up.
What frustrates me with buzzwords is that by trying to sound important, they tend to confuse what really is important.
This can be an especially irritating buzzword when combined with persona, as in, "Your authentic persona is disrupting my growth hacking.
Here's a hint: The number of buzzwords used inversely correlates to the ability of the prospective outsourcer to demonstrate a deep history of delivery experience.
Our annual buzzwords list demonstrates how UAE professionals are yet to fully utilize the LinkedIn platform to its maximum potential.
Career expert David Schwarz said using buzzwords not only makes your CV generic, but it can give the impression that you are trying to mislead your prospective employer.
He highlights how using jargon can distract from the task in hand and alienate an audience, using a mixture of laugh-out-loud humour and research on the escalating use of buzzwords and jargon.
And the best way to get on an editor's bad side is to load these headlines with irritating cliches or buzzwords.