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cannibalize
(redirected from cannibalising)

   Also found in: Dictionary/thesaurus, Wikipedia, Hutchinson 0.02 sec.
cannibalize [′kan·ə·bə‚līz]
(engineering)
To remove parts from one piece of equipment and use them to replace like, defective parts in a similar piece of equipment in order to keep the latter operational.


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Therefore, a key question facing strategy executives is whether a completely new category might exist, which also lends itself to music-based personalisation and which could be pursued without cannibalising existing ringtone revenue streams?
SAN FRANCISCO & LONDON -- As mobile operators across Europe and Asia look to deploy customised (operator owned and branded) mobile IM services by the end of 2006, a new visiongain report warns that incorrect pricing seriously throws open the possibility of MIM cannibalising SMS service revenues.
The second largest class, human insulin/analogues, has also shown strong growth, at 14% per year to just over $4bn in 2002, cannibalising sales of animal insulins, the market for which contracted by almost a quarter each year, on a CAGR basis.
 
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