cereal

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cereal

1. any grass that produces an edible grain, such as oat, rye, wheat, rice, maize, sorghum, and millet
2. the grain produced by such a plant
3. of or relating to any of these plants or their products

cereal

[′sir·ē·əl]
(botany)
Any member of the grass family (Graminae) which produces edible, starchy grains usable as food by humans and livestock. Also known as grain.
References in periodicals archive ?
Plus, a slice of pizza contains more fat and much less sugar than most cold cereals, so you will not experience a quick sugar crash," she explained.
These companies have been increasing their advertising spends in the emerging markets in Asia Pacific region to make consumers aware about the breakfast cereals and the health benefits associated with them.
From a specialist cereal cafe charging Dhs25 a bowl to Nestle teaching us how to make our own healthy version, there's plenty people trying to milk the breakfast business at present.
Breakfast cereals is expected to grow at a value CAGR of 7% at constant 2014 prices during the forecast period.
Meanwhile, manufacturers have been working hard to make kids' cereals healthier than ever, with less sugar and more fiber than in the past.
Cold cereals are a quick and easy breakfast option, and many of them are nutrient-rich.
Its positive health halo could extend to other cereals with careful product development and marketing, Mintel notes.
One spirit that's clearly on board with the cereal cocktails trend is RumChata, a rum cream liqueur inspired by the Mexican rice milk drink horchata.
Comment: Given the choice, children like low-sugar cereals just as much as high-sugar ones.
The company notes that it has achieved average sugar reductions of 14% on cereals advertised to children since 2007, with some cereals reduced as much as 28% in that period.
What to do: For healthier breakfasts, stick with low-sugar cereals.
25 March 2010 - Jeff Harmening, President of General Mills' Big G cereal division, told investors yesterday that his company remains very optimistic about the continued growth opportunities for cereal.