cereal

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cereal

1. any grass that produces an edible grain, such as oat, rye, wheat, rice, maize, sorghum, and millet
2. the grain produced by such a plant
3. of or relating to any of these plants or their products

cereal

[′sir·ē·əl]
(botany)
Any member of the grass family (Graminae) which produces edible, starchy grains usable as food by humans and livestock. Also known as grain.
References in periodicals archive ?
Among these countries, the breakfast cereals market in China is small but is expected to expand at a swifter rate in comparison to all other countries.
Children who ate a high-sugar cereal also ended up eating more cereal (about two servings, vs.
The Cereal Bowl currently operates stores in several states with new seevral new loations opening in 2010, including the company's first international location in Qatar.
General Mills' cereal category sales increased by USD 1 billion over the last four years.
A survey by the organisation of 100 cereals bought in January from the main supermarkets - excluding hot cereals and muesli - found a lower proportion of high-sugar cereals overall compared to 2006.
Peter Farquhar, CEO of Dorset Cereals, said "Dorset Cereals is a perfect fit for Wellness Foods and Dorset Cereals will obtain many benefits from being part of Wellness Foods.
As people's lifestyles continue to change we expect to see growth in convenience cereals, such as Ontso Simple and Seriously Oaty and further growth in the cereal bars market, because these are perceived as healthier options.
Last but not least, cold cereals are counted in the three or more servings of whole-grain foods daily, which the USDA Agricultural Research Service has found can reduce your risk of type 2 diabetes and heart disease.
That spells good news for the makers of cereal bowls.
Moreover, Norris and her coworkers say, children who are at least 7 months old when they first ingest cereals are 5.
3p (plus VAT) per tonne of cereals purchased direct from growers (this figure includes a sum equal to the cereal grower contribution of 40p, plus VAT)
Nearly one-quarter of the nation's strawberries come from Ventura County and it produces about 169 million pounds in frozen strawberries, which are used to make freeze-dried fruits for cereals such as Honey Bunches of Oats brand or Kellogg Fruit Harvest cereals.