channel partner program


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channel partner program

A business arrangement between a vendor and a third party that recommends or resells its products. A channel partner can be a distributor, reseller, service company or educational organization. The program specifies the obligations of both parties and outlines the incentives provided by the vendor for meeting sales levels, which includes discounts, training, advertising and human resources. See channel partner and channel.
References in periodicals archive ?
March 19 /PRNewswire-FirstCall/ -- For the sixth consecutive year, VARBusiness magazine has awarded CA its highest honor for superior and innovative channel partner programs.
The Hitachi TrueNorth Channel Partner Program raises the financial benefits bar and revenue opportunity by providing new resources tailored to each partner's long and short term growth strategies.
The PostX Channel Partner Program offers resellers a range of revenue incentives that vary depending on the level of participation, licensing margins, and sales commitment.
Meru's Channel Partner Program clearly demonstrates that Meru is attentive to the needs of its channel partners and is committed to helping them achieve their sales objectives.
Cyberoam's Channel Partner Program offers unique and innovative marketing and sales support that we rarely see from other solutions providers," said Terry Fields, CEO, Pinnacle Business Group, Inc.
The Channel Partner Program will be managed by Amy Marx, Catalyst's newly appointed VAR Channel Manager.
The Certified Channel Partner Program is the cornerstone of our Think/Growth campaign as well as a major step forward for Verso as we continue to develop the channel and put the infrastructure in place to support it," said Beatriz Pedrosa, vice president, channel marketing and public relations, Verso Technologies.
Our Channel Partner program is already turning into a tremendous success, as our partners see an immediate increase in revenue by offering their customers something they truly need: the ability to ensure employee emails are secure, compliant and free from malicious attacks," said Art Roldan, President and CEO of SecurePipe.
These include customer satisfaction, year-over-year growth of Cisco sales and complying with the Cisco Channel Partner Program.
9, 2015 /PRNewswire/ --eBridge Connections , a leading provider of data integration solutions, today announced the launch of itsnew channel partner program .
A dynamic Channel Partner Program has been introduced by EMEDIX Reimbursement Solutions.