While Onefootball has always used Localytics to send personalized push notifications to users based on their favorite teams, location and language, using Predictions helped them to identify thousands of users with the highest risk of churning
and proactively target those users with personalized messages to keep them active in the offseason.
The word "churn'' might conjure images of dairy farms and milkmaids, but there's another kind of churning
-- it's financial, and it can hurt you.
If so, then you fell victim to the high-tech equivalent of churning
11Ants Analytics today launched the breakthrough 11Ants Customer Churn Analyzer to empower marketers to identify those customers statistically at risk of churning
, allowing retention efforts to be focused on those specific customers.
As a child growing up on a small farm in Covington County, one of my "chores" was churning
the cream to make butter.
A 2% churn rate translates into around a quarter of a mobile operator's customer base churning
off the network in the course of the year.
But making ice cream requires some time and advance planning, since in most recipes an ice cream base is cooked on top of the stove in advance and must be chilled several hours prior to churning
in an ice cream machine.