John Brown, GM, Click Forensics by Adometry, said, “Our Click Forensics product provides the most advanced click fraud
detection engine in the market and is trained on a massive, real-world data set consisting of billions of paid clicks from hundreds of advertisers, publishers, and ad networks.
DMG (DSNR Media Group) - a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud
solution for more accurate measurement of mobile ad effectiveness.
According to Click Forensics, the average click fraud
rate was 22.
Microsoft filed a lawsuit against three people accusing them of running a "massive" click fraud
scheme that involved harnessing hundreds of thousands of computer IP (Internet protocol) addresses to target advertisers promoting auto insurance and the World of Warcraft on-line game.
Click Forensics Inc, which runs the Click Fraud
Network, a pay-per-click fraud
detection service, has issued figures on click fraud
for the first quarter of 2007.
Another form of click fraud
capitalises on the fact that large search engines resell their adverts on to other websites owned by unrelated third parties.
Google is fighting back against what it says are exaggerations in industry estimates of click fraud
in its bread-and-butter pay-per-click advertising system.
Million Dollar City Pages has gone online; and provides solutions to search engine "spam" and click fraud
In Q4 2010, the countries outside North America producing the greatest volume of click fraud
were Japan, the Netherlands, the Philippines, Sweden and France, respectively.
District Court for the Western District of Washington detailing evidence of an emerging form of click fraud
in online advertising the company has dubbed "click laundering.
LONDON, May 12 /PRNewswire/ -- Search engine marketing agency, Greenlight, has launched a Click Fraud
service to deter people who have no intention of buying, from clicking on sponsored links that lead to advertisers having to pay for false leads to their websites.
In Q3 2010, the countries outside North America with significant CPC traffic producing the greatest volume of click fraud
were Japan, the Netherlands, the Philippines and China, respectively.