click fraud


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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
During the time of observation, the threat actor utilized this capability exclusively for visiting advertising related domains indicating a potential click fraud campaign was ongoing," the SRT team revealed.
This program ensures that click fraud will not occur on your AdWords campaign, therefore making your PPC campaign much more effective.
Instead, other charges were made that were not related to click fraud.
Click Forensics Inc, which runs the Click Fraud Network, a pay-per-click fraud detection service, has issued figures on click fraud for the first quarter of 2007.
Indeed, the chief financial officer of Google, George Reyes, stated that click fraud is the "biggest threat to the internet economy".
This information is available to the public so organizations can quickly identify click fraud and prevent further loss of funds.
But in a report titled "How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports," Google says the figures are often inflated because the companies are counting clicks that were never made on Google AdWords advertisements.
Click fraud can be a major "wallet drain" for advertisers due to "malicious clicks" on their ads bought from other search engines.
In Q4 2010, the countries outside North America producing the greatest volume of click fraud were Japan, the Netherlands, the Philippines, Sweden and France, respectively.
John Brown, GM, Click Forensics by Adometry, said, “Our Click Forensics product provides the most advanced click fraud detection engine in the market and is trained on a massive, real-world data set consisting of billions of paid clicks from hundreds of advertisers, publishers, and ad networks.
Regardless of how high- or low-profile the litigants in a click-fraud lawsuit are, some say the way to prevent trouble over click fraud in the first place is to create a clear, universal standard of what constitutes a click.