click fraud


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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the Web site publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
John Brown, GM, Click Forensics by Adometry, said, “Our Click Forensics product provides the most advanced click fraud detection engine in the market and is trained on a massive, real-world data set consisting of billions of paid clicks from hundreds of advertisers, publishers, and ad networks.
DMG (DSNR Media Group) - a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness.
According to Click Forensics, the average click fraud rate was 22.
Microsoft filed a lawsuit against three people accusing them of running a "massive" click fraud scheme that involved harnessing hundreds of thousands of computer IP (Internet protocol) addresses to target advertisers promoting auto insurance and the World of Warcraft on-line game.
Click Forensics Inc, which runs the Click Fraud Network, a pay-per-click fraud detection service, has issued figures on click fraud for the first quarter of 2007.
Another form of click fraud capitalises on the fact that large search engines resell their adverts on to other websites owned by unrelated third parties.
Google is fighting back against what it says are exaggerations in industry estimates of click fraud in its bread-and-butter pay-per-click advertising system.
Million Dollar City Pages has gone online; and provides solutions to search engine "spam" and click fraud.
In Q4 2010, the countries outside North America producing the greatest volume of click fraud were Japan, the Netherlands, the Philippines, Sweden and France, respectively.
District Court for the Western District of Washington detailing evidence of an emerging form of click fraud in online advertising the company has dubbed "click laundering.
LONDON, May 12 /PRNewswire/ -- Search engine marketing agency, Greenlight, has launched a Click Fraud service to deter people who have no intention of buying, from clicking on sponsored links that lead to advertisers having to pay for false leads to their websites.
In Q3 2010, the countries outside North America with significant CPC traffic producing the greatest volume of click fraud were Japan, the Netherlands, the Philippines and China, respectively.