click-through rate

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click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the Web site. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
Various account statistics are available to Premium level users, including total counts of emails sent in the year and month, and message-specific statistics such as click rate percentages and open rates for plug-ins.
Advertisers limited their spending and the click rate on Twitter's ads fell, but the company expects improvement in the second half of 2015, chief financial officer Anthony Noto said on a call with analysts.
They include the open rate, click rate, conversion rate, bounce rate and unsubscribe rate.
We're not above jumping on the odd bandwagon, or lowering ourselves for the sake of a higher click rate, but even we have to shudder at the latest media coverage of one of the world's most famous business men.
The consumer is often motivated by emotion, causing a shift away from click rate metrics to a growing recognition of the impact of branding," commented Fulgoni.
With averaged trials, a Fourier transform was used to evaluate EEG power at the frequency of stimulation for each click rate, and the log-10 of the power value at each rate was used in statistical analysis.
35% click rate across all campaigns in the first two months.
6 billion impressions, generated more than 18 million organic social engagements, and produced an average click rate of four percent.
They give visitors a chance to interact with the company, and generally have a higher click rate than other buttons that do not prompt an action.
Compared to normal banner ads, the documented click rate is up to five times higher and remarkably high interaction rates have been registered.
A video result will get a better click rate than a non-video result in position further up.
Additionally, the click rate has also fell one to two percent.