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click-through rate
(redirected from click rate)

    Also found in: Wikipedia 0.01 sec.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

A click-through rate can be used for more than just ads. It can be used to measure how many times a link on a page is clicked for any purpose; for example, to go to a featured section of the site on another page. See pay-per-click, banner ad and CPM.



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We always allow for a small variance due to influences on Click Rate (CTR) from the SERPS.
Calculating Natural Search Traffic via Google Trends by Tml-mortgages / Advertising, marketing, public relations community
Google Search Engine uses the click rate of users and websites to rank the paid websites on their search results.
Does Your CTR Influence Your Google Rankings? by Sarah Folgea / Computers and Internet community
At the time, average click rate for users on display advertising at the time was less than I percent.
Online poll positions: Interpolls draws audiences with Web ads based ... by Lee, Booyeon / Los Angeles Business Journal
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