clickstream

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clickstream

The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. Analyzing users' clickstreams on websites is very helpful in determining the effectiveness of the site's design.
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Quiver adds new records to the directory through the use of the spectral filtering and click stream analysis.
Clients will receive an Executive Presentation, extensive back-up charts and illustrations, and online access to all click streams, verbatims, question responses and panel facts for all panelists at all sites for all tasks and can download and use this data in their own research.
Click stream data, often cited in analyst reports, relies on panel data collected from small groups of individuals and later extrapolated to the general population.
Interpreting click stream data to understand subscriber behavior
By serving ads from their own domain, advertisers create a new cookie asset and a proprietary database of click stream records that are meaningful only to them.
Develops an exclusive record of click stream activity that captures every online transaction, beyond an advertiser's own branded site.
Key benefits of SafeServe include: eliminating the reading or writing of browser cookies; preventing cookie tracking data from being captured in click stream logs; retaining the efficiencies of automated trafficking and banner optimization; and preserving web-wide, consolidated impression and click reporting.
Traditionally, click stream analysis and business intelligence have been separate stovepipes, restricting the ability to act effectively while the customer is on the website," said Charles Nicholls, CEO of SeeWhy Software.
Finally, using comScore's online panel of 1+ million members, click stream behavior was observed anonymously from January through July 2006 to determine the online behaviors of the 2,297 people who completed the quantitative survey.
This gives advertisers a huge incentive to use Litmus' technology platform and to pay more for Litmus' pre-screened legitimate click stream.
Search Marketing used a comprehensive three-phase research approach focusing on qualitative ethnography, qualitative surveys and click stream analysis.