click-through


Also found in: Financial.

click-through

Clicking an ad on a website or search engine results page. See click-through rate and conversion rate.
References in periodicals archive ?
Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates.
Current Web Analytic solutions focus on visits, page views and click-through metrics.
Advertising options available exclusively through IMA for display on Panasonic's OneMedia service include click-through banners that take passengers to microsites within the IFE system on each participating airline.
Most legacy search engines deliver search results in bolded keywords, which may be in different parts of the text, and require a click-through on the URL to be able read the text to assess the relevancy of the search result.