click-through


Also found in: Financial.

click-through

Clicking an ad on a website or search engine results page. See click-through rate and conversion rate.
References in periodicals archive ?
Unique Powerhouse Platform: Get To Inbox is now offering their unique powerhouse platform to marketers who are frustrated with low levels of inbox access, low rates of opens and click-through, and who want to spend less and produce more.
Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates.
Current Web Analytic solutions focus on visits, page views and click-through metrics.
Industry click-through rate for brokered email lists is 2.
Advertising options available exclusively through IMA for display on Panasonic's OneMedia service include click-through banners that take passengers to microsites within the IFE system on each participating airline.
Even though banner click-through occurs only occasionally, men and women both rely on Internet ads as a source of information about new sites.