Printer Friendly
Dictionary, Encyclopedia and Thesaurus - The Free Dictionary
1,805,515,611 visitors served.
forum mailing list For webmasters
?
New: Language forums
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

click-through rate

   Also found in: Wikipedia 0.03 sec.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

A click-through rate can be used for more than just ads. It can be used to measure how many times a link on a page is clicked for any purpose; for example, to go to a featured section of the site on another page. See pay-per-click, banner ad and CPM.



How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
?Page tools
Printer friendly
Cite / link
 Email
Feedback
? Mentioned in ? References in periodicals archive
 
It doubled our click-through rate without hurting our sale conversion rates.
New URL doubles ad response by Jensen, Marlene / The Newsletter on Newsletters
The Honda ads generated a click-through rate of 13.
Ultramercial clicks by Russel, Joel / Los Angeles Business Journal
Spotlight Ads has proven to deliver an average of 2-5X click-through rate success, compared with industry standard banner ad performance, of 0.
AdMission Releases Spotlight Ads 2.0 with Upgraded Advertiser ... by Business Wire
More results
 
Encyclopedia browser? ? Full browser
 
 
Encyclopedia
?

Disclaimer | Privacy policy | Feedback | Copyright © 2009 Farlex, Inc.
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. Terms of Use.