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click-through rate

   Also found in: Wikipedia 0.04 sec.

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

A click-through rate can be used for more than just ads. It can be used to measure how many times a link on a page is clicked for any purpose; for example, to go to a featured section of the site on another page. See pay-per-click, banner ad and CPM.
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It doubled our click-through rate without hurting our sale conversion rates.
New URL doubles ad response by Jensen, Marlene / The Newsletter on Newsletters
The Honda ads generated a click-through rate of 13.
Ultramercial clicks by Russel, Joel / Los Angeles Business Journal
Spotlight Ads has proven to deliver an average of 2-5X click-through rate success, compared with industry standard banner ad performance, of 0.
AdMission Releases Spotlight Ads 2.0 with Upgraded Advertiser ... by Business Wire
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