clickbait


Also found in: Dictionary.
Related to clickbait: BuzzFeed

clickbait

A derogatory term for an ad or headline that entices the user to click for more information. Clickbait implies that the content is either misleading, not entirely accurate or not very informative and that the link is there merely to generate ad income.
References in periodicals archive ?
And we all take the bait, social media explodes with indignation, online articles get the clickbait and comments that help them generate money.
slandering Apple for clickbait, just like everyone else in 2014.
The clickbait economy does not treat unpredictable famous people kindly.
They encourage clickbait titles as this will generate more shares and has a strong chance for it to go viral.