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clicks and mortar |
Also found in: Wikipedia, Hutchinson | 0.06 sec. |
clicks and mortarAlso called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. Contrast with bricks and mortar. See bricks clicks and flips and e-commerce. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Rather a clicks and mortar approach is being adopted, with retail banks across Europe developing seamless multi-channel strategies to optimize the output of their branches while minimizing costs. com is in a privileged position as a clicks and mortar player. the clicks and mortar retailer of used (and new) CDs, DVDs, and VHS, has closed its first round of financing from leading northwest venture capital firms and strategic investors. |
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