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clicks and mortar

   Also found in: Dictionary/thesaurus, Wikipedia, Hutchinson 0.02 sec.
clicks and mortar
Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. See bricks and mortar, bricks clicks and flips and e-commerce.


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Do you recall the time, not really long ago, when your local cricket club store was the shopping mecca for all your cricket memorabilia and accessories Now ask any adolescent batter or a twenty-something cricket aficionado and they might turn up their collective noses at the idea of shopping at a clicks and mortar building Do you recall the time, not really long ago, when your local cricket club store was the shopping mecca for all your cricket memorabilia and accessories?
No longer are we reliant only on bricks and mortar, but ever more so on clicks and mortar as the dot coms integrate themselves into main stream, old-line business.
The internet can enhance your existing High Street brand, what people call clicks and mortar, or clicks and bricks.
 
 
 
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