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clickstream

   Also found in: Dictionary/thesaurus, Wikipedia, Hutchinson 0.06 sec.

clickstream

The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web.



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The NetTracker line analyzes visitors' clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.
Businesses are increasingly storing clickstream data in massive data warehouses and mining it.
Together with the Netezza Performance Server[R] (NPS[R]) data warehouse appliance, NetInsight provides marketing organizations with the ability to do high-performance clickstream analytics, helping organizations to quickly optimize the customer online experience.
 
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