clickstream

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clickstream

The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. Analyzing users' clickstreams on Web sites is very helpful in determining the effectiveness of the site's design.
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For both clickstreams we took the same steps as with artificially generated data.
We present the motivation that led us to implementation and have applied method on two real data clickstreams.
We evaluate the developed method on two real world clickstream data sources: a web shop and a university student records information system.
Keywords: Markov model, clickstream analysis, Web user behavior
Clickstream data from a normal website are noisy, page events are often not explicitly linked to page requests.
A great aid in achieving this goal is clickstream data.
Clickstream data needs to be gathered, preprocessed and cleaned prior to the analysis.
The NetTracker line analyzes visitors' clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.
Sane Solutions today announced MyPrimeTime, a media company that focuses on personal development for Baby Boomers, is utilizing NetTracker(R) Web analytics software to capture rich clickstream data to understand visitor content preferences that dictate revenue-increasing decisions for both Web and non-Web channels, such as television programming.
The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more.
Both help companies extract actionable information from product, content, and customer data--as well as clickstream and transaction histories.
This program handles the non-relational database needs of web-scale applications, per-user data such as customer data information, shopping carts, address-books, and clickstream data.