clicktivism


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clicktivism

(CLICKing for acTIVISM) Clicking the Facebook Like button, signing an online petition, forwarding a message or link or something similar to express support. Contrast with real activism, which entails writing "real" letters with postage stamps, telephoning, marching and carrying signs, even forming human chains and venturing into unauthorized areas that risk arrest.

Slacktivism
Clictivism is sometimes synonymous with slacker activism, or "slactivism," which connotes a lazy way to provide support in contrast to real activism as described above.
References in periodicals archive ?
Campaigns use the Internet for a variety of purposes, including for information exchange and communication within networks and with the general public; for clicktivism, through, for example, online petitions; for culture jamming, through the subversion of corporate slogans and advertising campaigns; and for direct action, through hacking and online attacks on corporate websites.
What is clicktivism and how are 'slacktivists' shaping political and environmental discourse in 140 character tweets?
There's enthusiasm for Marxist theory as a tool for analysis," says Tim Hardy, author of UK-based blog "Beyond Clicktivism.
Is this new wave of clicktivism helping or harming traditional activism?
By lowering the barriers to engagement, a greater number of citizens than ever before feel personally connected to movements for change--they are tumbling down the rabbit hole of change, and clicktivism is often the first step over the edge.
Sometimes the weak-tie clicktivism networks are exactly the right tool for the job.