cloaked definition of cloaked in the Free Online Encyclopedia.

cloaking

(1) Stopping a Wi-Fi access point from continuously announcing its presence. See SSID broadcast.

(2) Displaying Web page content differently to search engine spiders than to humans in order to achieve higher rankings in search engine results. Pages with more keywords on a subject tend to rank higher than those with fewer keywords, but excessive repetition of a word makes a Web page look amateurish.

JavaScript and AJAX code may be used to hide extra text when they detect a user, but allow the repetitive text to appear for a search engine spider. An older simple method was to display white text on a white background.

Aggressive marketers generate thousands of cloaked pages ("phantom pages") highly tuned for the search engines (see shadow domain).

IP Delivery
Called "IP delivery," an advanced form of cloaking redirects Web queries based on their IP address. For example, an e-mail harvesting program that queries the site to find people to spam should not be directed to the people page or to the cloaked spider page but to a special page without e-mail addresses and links to other pages. See shadow domain, search engine optimization, spider and Web spam.

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