cloudwashing

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cloudwashing

Adding "cloud" to the name of hardware or software in order to make it more up-to-date. Starting in the 2008-2009 time frame, cloud computing became a hot IT topic, and a vendor might rename its product to include the word if it were Internet based in any manner. See buzzword and cloud computing.
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Most times, instances of cloud washing are claimed as instances of private cloud.
Together we're helping enterprises cut through the fog of cloud washing to understand how they can use this incredible technological advancement in their infrastructure today.
lt;p>"When they launched Blue Cloud, we accused them of cloud washing, by taking a bunch of existing stuff and saying 'this is cloud' and 'this is cloud,'" Staten notes.