enables interaction between companies and clients, partners and suppliers.
In terms of processes & functions, CRM can be broadly categorized into four segments - Operational CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM
1), so that it is now a fully portal-based product that is, according to John Grozier, group director of product marketing for mySAP CRM, a people-centric solution designed to provide connected CRM, collaborative CRM
, people-centric CRM and industry-centric CRM to its users.
Therefore, a services vendor that can design and implement a collaborative CRM
process in an e-business project will provide additional value to the customer, above and beyond traditional transactional processing applications.
Meantime, analysts at Meta Group say its time to move on from the operational and collaborative CRM
issues which have monopolized mindshare, to "the equally valuable analytical story," which it believes has been relatively ignored.
She previously held Vice President of Marketing roles at industry leading software companies Autodesk, Baan and Adobe Systems, as well as start-ups including PSS Systems, a developer of information retention solutions, and ePeople, an on-demand, collaborative CRM
general query and reporting, scorecards, data mining, packaged analytic applications), those that are most tightly integrated with multiple data sources and into operational and collaborative CRM
business processes will yield the greatest returns.
New and Existing Consona CRM Customers Gain Operational and Collaborative CRM
Suite; Holistic Approach to Total Customer Management